Caleb Groh

Official Caleb Groh Site

 

GROH ALBUM 2

 
 

PHASE ONE

GAMUT

10/4/19

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Groh spent roughly 200 hours on this song. It went through 7 versions, and started as an uptempo, major key jazz song.
His objective was to create a constantly evolving sonic landscape, that takes the listener on such a journey, that 4 minutes feels like a beautiful lifetime.


Gamut will be promoted to 30-50 carefully pre-selected blogs / youtube / amateur playlisters.

Each upcoming album song rests comfortably in pop genres and subgenres, while also having an alternate, more niche audience. Gamut’s niche, being a heavily produced song, is: producers. Gamut will be sent to production-based infopreneur instagrams.

BUDGET 10k


Philosophy

Orchestra sample-based pop songs, with next level lyrics, and a live show to match.

Album songs are pop songs as emotionally dynamic as classical music.

Groh’s hope is to bring humanity back to pop music- to win hearts rather than numbers- to move the world, and to leave it a little more beautiful than he found it.

ART

Groh has dubbed his new audio / visual universe “Neo-Classical Futurism”. He likens it to the 1700s being mashed with the 2300s, in a parallel universe.

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Fashion

Peiyang Zou is creating a series of outfits for the album, in a modernized classical style (capes, suits), with strange esoteric symbolism.

These outfits will be represented in album shots, video, and the live show.

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Visual

All photos will be shot by Oscar de la Renta’s Devin Brett Warren. Photos will comprise sets built by Brett and Caleb Groh, featuring Caleb’s brightly colored classical busts / sculptures, and Peiyang’s outifts.

Singles and album will be visually promoted via brand partnerships and sponsored content, with more cutting-edge niche luxury / art / fashion brands.

SCHEDULE

10/4/19 Gamut

11/15/19 Single #2

11/22/19 NYC SHOW

1/4/20 SINGLE #3

1/25/20 THE VIDEO
(runtime 10 mins. dialogue and 4 songs interwoven with selections from other album songs. incredible, dramatic visuals, great acting vignettes)

3/1/20 THE ALBUM